Although Listen Research has extensive experience working with companies ranging from startups to the Fortune 100, our expertise is frequently sought in the following specific industries:
Gaming
With extensive corporate and agency experience in the gaming sector, our team has worked with many of the largest hardware manufacturers, software publishers, and developers in the space. And we’ve helped these companies create and market some of the biggest franchises of our time.
Consumer Packaged Goods
As a valued innovation partner to both start-ups and established CPG companies, Listen has supported clients at every stage of the innovation journey. We’ve helped explore new market opportunities, prioritize and optimize product concepts and late-stage prototypes, as well as develop positioning strategies for optimal success.
Healthcare
From global consumer exploration studies to brand health and advertising research, Listen has partnered with healthcare marketing agencies and Fortune 500 companies to deliver actionable insights across the healthcare ecosystem. We are experienced conducting both qualitative and quantitative work with key constituents across the healthcare world from physicians and patients to payers, nurses, and front office staff.
We routinely gather feedback from individuals from all walks of life. From C-level executives to plastic surgeons, to moms and kids and more.
Kids, Teens, Tweens, and Young Adults
You may not understand your teenager, but we do. Listen conducts a considerable amount of research with children, teen/tweens, and young adults. Not only are we knowledgeable about and compliant with all COPPA laws and requirements, but we take extra precautions to ensure the privacy and protection of survey takers 17 years of age and younger.
Our moderators are highly experienced and frequently requested for groups with kids and adolescents. When we conduct qualitative research with kids, we approach everything differently – from less intimidating friendship pair and parent/child formats, to kid-friendly language and discussion guides. We are experts at earning trust and engaging younger respondents while simultaneously ensuring all needed information is gathered.
Tech Innovators
Our experience in the technology space allows us to speak freely with those blazing the trail. From cloud IT to machine learning to virtual reality, security, online retail and gaming, we’ve developed quantitative research and moderated qualitative initiatives across a broad platform of cutting-edge technology topics.
Healthcare Leaders
We speak healthcare. In addition to patients, the Listen team has led both domestic and global research initiatives with surgeons, nurses, PAs, aestheticians, and key office staff. From injectables to surgical offerings to hospitals, we’ve helped our clients make smarter decisions on communication, education, pricing, packaging, and strategic positioning relative to the competition on a global scale.
“For over a decade, Listen Research has been a go-to partner for a wide variety of research initiatives, from ethnography to focus groups to global segmentation. Listen is able to pivot quickly as needs change and their deep domain expertise in gaming ensures that results are strategic and highly actionable.”
— MELISSA O’FARREL, SENIOR DIRECTOR, CONSUMER INSIGHTS, ZYNGA